Vision : To be a market leader, producing lead acid batteries, in a socially responsible environment, with quality meeting customer delight.
Mission : Change is the only thing permanent. Hence our desire to be consistently meeting and exceeding customer requirements
Values: Sustainable business governance and practices, including honest transactions, corporate social responsibility, social, economic and environmental, with equal opportunity are expected values in our organization. These are reinforced with sustainable ethics and values, workforce integrity with cooperation and collaboration with every employee, encouraging and embracing any values which enforce behaviours that employees cherish.